Børk - Making of
2012
Art Direction, Branding, Illustration
The process behind my final project at the Iceland Academy of the Arts. Sneak peak at some sketches, out-takes and the ideology behind the branding and the company in general.
- Børk
The process of my final project - About the projectFor my final project at the Iceland Academy of the Arts I chose to create and brand a creative studio and make a gift wrapping paper series. I wanted the company and the gift wrapping series to be Scandinavian in look and theme. The branding part includes naming of the company, logo design and graphical elements, packaging for the products, website,stationery and business-card design. For the gift wrapping series, I had to research Scandinavian graphic design, capture it and portray it according to my understanding of it.
- The nameThe name I chose for the creative studio is Børk, short for Börkur or Bark as in tree-bark and usage of the logo around corners in signage and in the stationary package is a reference to the initial meaning of the name, i.e. to cover or conceal something. The reason for using a "Danish" Ø in the name is to emphesize on the Scandinavian origin, as the letter Ø is used only in Scandinavian countries except for Iceland and Sweden, while the Ö used in Iceland can also be found in Germany, Hungary, Turkey, Azerbajan and elsewhere and is therefor not as Scandinavian letter as the Danish version.
- Logo - Sketching process
- Grid and guides
- I wanted the logo to be simple and free from any major style indicator of what was to be expected in the product line. Other than the fact that this is a creative studio and that the company focuses on Scandinavia in it's style and theme, I want the style portrayed in the product line to be broad in that sense and not limited by a design decision in the branding of the company.
- Usage and graphical elements
- By tilting the logo by 45°, the line crossing the Ø becomes vertical or horizontal. I decided to use the line crossing the Ø as a graphical element and use it as a folding line for the identity. Given that the name refers to cover, conceal or wrap around something, I think that the logo should too.
- Graphical elements - Usage
- For the stationary, business cards, envelopes and cd envelope, the logo and the folding lines create the visual interpretation of concealing something in a simple way.
- The gift wrapping paper comes in two different sizes, 50x70cm and 70x100cm. The paper is sold in triangular holsters. During the exhibition, some visitors mentioned that this would be a good gift, raising the weird question, whether the gift wrapping paper + holster would need additional gift wrapping paper.
- Børk gift wrapping paper
- For the gift wrapping paper, I set out to use scandinavian theme or input and illustrate them in a Scandinavian style. Usually gift wrapping paper consists of seamless patterns, making them perhaps easier to use for wrapping in gifts, but my goal was to make gift wrapping paper that could work as a poster as well. My approach for the arrangement, balance and layout of the images was to make a center, top and bottom, making the orientation of the piece more clear when used as a poster. It also gives the option of making a part of the illustration as a center piece on a gift.My inspiration varied from Marimekko, Siggi Eggertsson, Brita Sweden, Ferm Living, Heydays and Grandpeople to name a few. My interpretation of Scandinavian graphic design comes down to simplicity, use of simple forms and/or distortion of shapes.
- Color Palette
- The idea is to have an annual collection, differentiating itself with a changing color palette. The colors I use have a festive tone to them without becoming seasonal.
- For the animal series, the biggest challenge was to make the animals recognizable using only circles and triangles in the most simplistic way possible. All the animals can be found in Scandinavia.
- Børk paper in a frame.
- Out-takes
- Some proposals I did but decided not to use for the exhibition. They may however become available later on.
- Exhibition
- The graduation exhibition of the Iceland Academy of the Arts took place at the Reykjavík Art Museum between 21. april and 6. may 2012.
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